Tuesday, October 30, 2018

Information To Bear In Mind On Trademark Vs Logo

By Pamela Ellis


In the entire world, many investors have invested in manufacturing and production companies. They supply their goods to customers globally to ensure that they generate an income. The great challenge that many companies have is marketing their products. Besides, many firms produce similar goods. To ensure that they differentiate their products, they have to use trademarked logos. As such, customers can know the stuff that they buy from a company. If a client knows a brand, it becomes easy to get the right product. In these guidelines, an individual can understand much about trademark vs Logo as outlined below.

Many companies use trademarks on logos for the purpose of advertising pieces and marketing. The logo of a firm is at risk without a trademark. Therefore, the firms have to introduce unique trademarks on their logos to ensure that they can market their products easily. Besides, trademarking your logos helps to eliminate confusion to customers who buy similar goods produced by different companies.

In the past, the trademark protection law was not enacted. Therefore, companies could collide because of using the same logos. Nowadays, the law protects firms because they have to use unique designs. As such, people cannot forcefully use logos that belong to other firms. Doing so would result in the closure of companies among other charges. Thus, companies should come up with logos that have unique trademarks.

In the entire world, people have discovered items that exist in the market and are produced or manufactured by reliable firms. Commonly, they depend on items produced by companies that use these trademarked logos. Thus, they can avoid sub-standard products from other companies that produce similar goods. When firms have their trademarked logos, they can make it easy for customers to get their products in the market.

It is important to understand some reasons that you should not use trademarks vs Logos. A company might decide not to trademark its logos due to the words used. Broad or generic words are not eligible for trademarks. The company owners must ensure that they come up with a unique name to ensure that the character mark qualifies as a trademark. If the words are not suitable, then you cannot use them as trademarks on logos.

When you choose to use logos without the trademarks, you are taking the risk. As such, you might find other firms using or applying the same logos on their products and you cannot get any form of assistance. Simply, you have no legal protection when you use logos that are not trademarked.

It becomes essential to learn the common mistakes that people make when applying for logos. To begin with, a company might come up with logos that look similar to already produced and trademarked logos. Besides, an individual might take long before presenting the created logos and find other firms with that logo. In this case, the company risks legal punishment.

To follow the due process of logo application, you have to review the existing logos first of all. Then, complete and forward the application to the office of logos and trademarks. Include the design of your logos on that application. Finally, you can check your trademarked logos on the site after fourteen days.




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